Branding Strategy
Brand Blog Relaunches in 5 Countries
Client/Industry
Tech SaaS
Role
Regional Senior Content Manager
Awards
DMA , BAKE Awards 2018
Objective:
Relaunch & set up the corporate blog in five key regions to drive engagement, improve SEO performance, and align messaging with local markets.
Role & Responsibilities:
As the Regional Senior Content Manager, I oversaw the strategic planning and execution of the blog relaunch, collaborating with regional teams and leveraging data insights to enhance visibility and engagement.
Actions Taken:
Conducted a content audit to evaluate existing materials, identifying gaps and opportunities for improvement.
Collaborated with regional marketing teams to create localized, SEO-optimized blog posts tailored to cultural and audience nuances.
Implemented best SEO practices, including keyword research, meta descriptions, internal linking, and optimizing content readability for target audiences.
Designed a content calendar to ensure a steady flow of high-quality articles that aligned with global and regional marketing campaigns.
Integrated advanced analytics tools to measure content performance, using insights to refine strategies and improve engagement metrics.
Launched multi-channel promotional campaigns, including social media, email newsletters, and paid ads, to drive traffic to the blog.
Results:
Achieved a 60% increase in blog traffic within the first three months post-relaunch.
One blog has consistently won the Blogger Association of Kenya Awards, (Corporate Blog) category for the last 4 years.
Improved search rankings for key industry terms, resulting in a 40% boost in organic visibility.
Enhanced user engagement, with a 20% increase in time spent on the site and a lower bounce rate.
Other: Strengthened regional collaboration, ensuring content consistency and relevance across markets.