Branding Strategy

Brand Blog Relaunches in 5 Countries

Client/Industry

Tech SaaS

Role

Regional Senior Content Manager

Awards

DMA , BAKE Awards 2018

Objective:

Relaunch & set up the corporate blog in five key regions to drive engagement, improve SEO performance, and align messaging with local markets.

Role & Responsibilities:

As the Regional Senior Content Manager, I oversaw the strategic planning and execution of the blog relaunch, collaborating with regional teams and leveraging data insights to enhance visibility and engagement.

Actions Taken:

Conducted a content audit to evaluate existing materials, identifying gaps and opportunities for improvement.

Collaborated with regional marketing teams to create localized, SEO-optimized blog posts tailored to cultural and audience nuances.

Implemented best SEO practices, including keyword research, meta descriptions, internal linking, and optimizing content readability for target audiences.

Designed a content calendar to ensure a steady flow of high-quality articles that aligned with global and regional marketing campaigns.

Integrated advanced analytics tools to measure content performance, using insights to refine strategies and improve engagement metrics.

Launched multi-channel promotional campaigns, including social media, email newsletters, and paid ads, to drive traffic to the blog.

Results:

Blog traffic

30 % +

Achieved a 60% increase in blog traffic within the first three months post-relaunch.

Awards

One blog has consistently won the Blogger Association of Kenya Awards, (Corporate Blog) category for the last 4 years.

Organic visibility

13 % +

Improved search rankings for key industry terms, resulting in a 40% boost in organic visibility.

Avg. Session Duration

10 % +

Enhanced user engagement, with a 20% increase in time spent on the site and a lower bounce rate.

Other: Strengthened regional collaboration, ensuring content consistency and relevance across markets.

BrighterMonday DMA Awards 2018

BAKE Awards 2018

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