Branding Strategy

Content-Driven Branding and Lead Generation for Social Enterprise

Client/Industry

Social Enterprise

Role

Content Manager

Objective:

Build brand awareness and generate leads for a funded program supporting women-led businesses.

Role & Responsibilities:

As the Campaign Lead, I conceptualized and executed content-driven campaigns to amplify the program’s reach and support its mission.

Actions Taken:

Partnered with global organizations and ecosystem partners to design and execute high-impact campaigns blending storytelling with data insights.

Created content strategies highlighting success stories and testimonials to build credibility and connect with target audiences.

Organized community events and webinars to foster engagement and educate on program value, requirements and answer questions raised to drive leads through the conversion funnel.

Content-Driven Branding and Lead Generation for Social Enterprise

Results:

Businesses supported

30 +

Supported over 3,000 women-led businesses through strategic partnerships and initiatives.

Engagement rate

13 % +

Boosted social media engagement by 35% through compelling storytelling.

Strategically positioned the brand to secure future funding opportunities by demonstrating the program's measurable success and impact.

Previous Content Strategy for eCommerce Website Next Go-To-Market Strategy for Startup