CONTENT Strategy

Content Strategy for eCommerce Website

eCommerce – Digital Health & Beauty Retail

Content Manager

Build audience trust and increase brand visibility through storytelling.

I designed a content marketing strategy and mentored the content team on best practices for continued success.

Created an SEO-focused content strategy to improve visibility, including product guides and feature spotlights tailored to regional markets.

Designed a customer journey map highlighting key touchpoints for engagement and conversion, aligning messaging with user intent.

Produced multi-channel content, including social media campaigns, email sequences, and influencer partnerships, to build brand momentum.

Created a content playbook for the team’s future reference

Monitored and analyzed campaign performance, optimizing in real-time for maximum impact over 6 months.

Web traffic

23 % +

Improved organic search rankings for key terms, resulting in a 50% increase in web traffic post-launch.

Email open rate

12 % +

Increased email open rate by 30% through personalized and segmented campaigns.

Monthly active users

3 % +

Boosted monthly active users by 25%, exceeding initial growth targets.