Marketing Strategy

Go-To-Market Strategy for Startup

Client/Industry

Startup

Role

Content Strategist, Product Marketer

Objective:

Launch a localized community platform and boost brand visibility through storytelling and content marketing.

Role & Responsibilities:

As the Content Strategist and Product Marketer, I led the go-to-market strategy, ensuring a seamless launch through localized content and audience-specific campaigns. Additionally, I conceptualized and executed a two-year migration plan, successfully transitioning a community of 5,000 members from a Facebook group to said platform, fostering deeper engagement and enhancing user experience.

Actions Taken:

Created an SEO-focused content strategy to improve visibility, including product guides and feature spotlights tailored to regional markets.

Designed relevant assets including landing page, testimonials, pr articles,campaign briefs and content calendars to drive awareness and migration.

Designed a customer journey map highlighting key touchpoints for engagement and conversion, aligning messaging with user intent.

Developed comprehensive onboarding guidelines and led their implementation to ensure new members gained immediate value and actively engaged on the platform.

Managed external stakeholders and ensured they delivered value to community members and that they derived value from the process as well.

Produced multi-channel content, including social media campaigns, email sequences, and influencer partnerships, to build brand momentum.

Monitored and analyzed campaign performance, optimizing in real-time for maximum impact.

Results:

Web traffic

10 % +

Improved organic search rankings for key terms, resulting in a 50% increase in web traffic post-launch.

Email CTOR

2 % +

Increased email open rates by 30% through personalized and segmented campaigns.

Monthly active users

10 % +

Boosted monthly active users by 25%, exceeding initial growth targets.

Go-To-Market Strategy for Startup

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