Branding Strategy

Lead Generation for SaaS Product Launch

Client/Industry

B2B SaaS – Subscription-based software

Role

Content Lead

Objective:

Increase customer acquisition and brand visibility for a new product launch.

Role & Responsibilities:

As the Content Lead, I spearheaded the content marketing strategy and collaborated closely with cross-functional teams to align product positioning with audience needs.

Actions Taken:

Conducted customer research and persona development to refine messaging and identify target audiences.

Created a content library including SEO-optimized blog posts, feature-driven landing pages, and educational resources to drive awareness and engagement.

Designed lead nurturing email campaigns targeting prospects at various stages of the funnel, promoting feature discovery and onboarding.

Collaborated with the sales team to organize industry-specific events, blending networking opportunities with educational content.

Launched thought leadership initiatives such as webinars and white paper reports, positioning the product as a must-have for solving critical pain points.

Results:

Organic website traffic

10 % +

Achieved a 40% increase in organic website traffic within three months due to SEO-optimized content.

Qualified leads

900 +

Generated over 1,200 qualified leads during the campaign’s first phase.

Conversions

10 % +

Increased trial-to-subscription conversions by 25% by streamlining the onboarding journey with targeted educational content.

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