Content Strategy

Thought Leadership - Reports, White Papers, Longform

Client/Industry

B2B Marketplace

Role

Content Strategist

Objective:

Develop high-quality, data-driven white papers and long-form content to establish thought leadership, support lead generation, and provide actionable insights for target audiences.

Role & Responsibilities:

As a Content Strategist, I led the creation of in-depth content that positioned clients as industry leaders and addressed critical pain points of their target audiences. These assets were also part of lead generation campaigns.

Actions Taken:

Audience Research: Conducted audience persona research and competitive analysis to identify key topics and questions relevant to decision-makers and industry stakeholders. Data collection sometimes was in form of interviews, exisiting data from our database or questionnares.

Content Creation: Developed detailed white papers, reports, and articles focused on trends, best practices, and actionable strategies in tech and e-commerce.

Data Integration: Incorporated proprietary data, case studies, and external research to provide credibility and depth to the content.

Design Collaboration: Worked with design teams to ensure visual representation of data (charts, graphs, infographics) aligned with brand identity and storytelling.

Promotion Strategy: Launched landing pages and campaigns around content assets, leveraging email marketing, social media, and paid channels to maximize reach and engagement, as well as downloads where necessary.

Results:

Lead generation

10 % +

Increased lead generation by 35% through gated white papers and reports.

Email CTOR

2 % +

Boosted email open rates by 25% and click-through rates by 18% with content-driven campaigns.

White paper downloads

220 +

Delivered a white paper that earned over 500 downloads in its first month, contributing to a 15% increase in MQLs.

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